How to Create a YouTube Channel Step by Step in 2021

  • Post comments:18 Comments
  • Post last modified:January 6, 2021
  • Reading time:14 mins read

The very first step to take if you want to make money with YouTube is to create a YouTube channel.

But that doesn’t mean you can just go to this video platform, create a channel and the next thing you see is you’re a millionaire.

That would have been great if there’s any legitimate business like that.

But because there is no such business that can bring you to limelight without knowing the nitty gritty of the business, don’t be surprised if YouTube also follows the tradition.

First of all, you need to know how to create a YouTube channel before you can make money from it.

In other words, you should know how to create a YouTube channel for a business, because you might not be able to monetize your channel if it’s not for a business.

So, without having a YouTube channel, you can only go to YouTube and watch other people’s videos and make comments.

If you want people to watch your videos and get some royalty payments from other brands, it’s very important you know the strategic steps to create a YouTube channel that makes money.

And that isn’t difficult at all.

If you’re ready, let’s get to business!

Steps on how to create a YouTube channel for a business

The following steps would enable you to have an online presence on YouTube and have access to YouTube features that can make you upload and monetize your videos.

In fact, the word “easy” isn’t enough to describe how simple it’s to create a YouTube channel, compared to creating a Facebook account.

So, you have to take the following steps to create a YouTube channel and begin making money from it.

  • Go to YouTube and sign in with a Google account
  • Create a brand channel
  • Upload your first video
  • Organize your YouTube channel videos
  • Create playlists
  • Create channel sections
  • Create a YouTube channel trailer (optional)
  • Verify your YouTube channel

Each of these steps would be discussed below to make you really understand how to create a YouTube channel the right way for a business.

#1. Sign in to YouTube with a Google account

The very first step to setup a YouTube channel is to sign in to YouTube with a valid Google account.

This implies that you need to create a Gmail account if you don’t have one yet.

As Google owns YouTube, you’re required to have a Google account before you can create a YouTube channel.

Technically, every Google account is by default linked to a YouTube and all other Google products and services across the web.

For this reason, no registration or sign up whatsoever is required to start using YouTube.

In case of no Google account

If you don’t have a Google account yet, this is the high time you have one.

Go to Google and sign up for a new account.

Creating a new account on Google doesn’t have to take more than a few seconds before your account would be ready.

So, do it right away.

And when your account is ready, apply the step #2 in this guide to sign in to YouTube.

In case you have Google account

If you already have a Google account, opening a new one for the purpose of creating a YouTube channel isn’t necessary again.

All you need to do is to go to YouTube either through the web or mobile app and click Sign in at the top-right corner of the page.

From there, you would be redirected to Google account and asked to sign in to Google.

In case, you have more than one account, ensure you take note of the one you’re signing in with so you don’t have problems accessing your YouTube channel some other time.

#2. Create a brand channel

After signing in to YouTube with your Google account, you can now create a channel to work with on your YouTube account.

Just as you did above, go to the top right of your YouTube account homepage and click on the user avatar.

A menu will drop down.

Look through the menu and find “Create a channel” and click on it.

You’ll then be prompted via a popup page to start or cancel the process.

So, click GET STARTED button and proceed.

In the next popup page, you’ll be required to “choose how to create your channel” by giving it a name.

For this reason, you have two options.

You can either create your channel using your Google personal account name or a custom name, which can be anything such as a brand or product name.

A YouTube channel doesn’t have to be named after you or be the same name you’re using on your Google account except it’s extremely necessary.

Pro tip:

Pro tip:
It’s advisable to give your channel a brand name or term that depicts the business which the proposed channel is all about.

In the next page, you’ll be prompted to customize your channel and the following tasks would be required:

  1. Upload a profile picture: Get a graphic designer to make an amazing image for you based on the concept of your business channel.
  2. Tell viewers about your channel: Write a fascinating description for your channel. Let it be short and very accurate, saying what your channel is all about by adding some few search terms.
  3. Add links to your channel: This gives you the chance to link your website and social media accounts to your YouTube channel so your audience can stay connect with you via all your platforms.

No hard work is required, didn’t I tell?

Without carrying out these tasks immediately, your channel is ready for use. But you can’t just stop here if you want it to be attractive.

Click SAVE AND CONTINUE when you’re done customizing or click SET UP LATER if you want to come back to it.

So, whatever option you chose, you’ll be redirected to your channel homepage where you can do other things.

Now that you know how to create a YouTube channel, it’s about time you begin to put your channel to use.

And for optimum performance, you have to know how to customize your YouTube channel.

#3. Optimize your channel

Customizing your YouTube channel is all about tweaking your channel – change its default settings and make it more discoverable.

This can be done in a way that users can easily discover your channel and its video content when surfing YouTube and Google as a whole.

From your channel homepage, click “Customize channel” and you’ll be directed to your channel customization page.

There are three tasks to carry out on that page:

  1. Layout
  2. Branding
  3. Basic info

You’ll be required to complete each of the tasks with relevant information or key terms.

And to do this, click on each tab and do all the needful.

Customize your channel layout

When you click “Layout” tab, you’ll see three items to work on and these are:

  • Channel trailer: This is for people who want to subscribe to your channel. A trailer is a short video that describes and explains what your YouTube channel is all about. This can be used to help new visitors know more about your channel, and further be convinced to subscribe for more updates coming from you.
  • Featured video: This is for returning subscribers. Any video added for this purpose is to add more insights into what your subscribers are to enjoy on your page. For this reason, the video that is added here won’t show again at the top of your page for any subscriber who has watched it earlier.
  • Featured sections: It’s very advisable to arrange, classify and organize your videos on YouTube and featured sections will do the job for you perfectly. Featured sections allow you to organize your videos so they can be added in each section you created for your channel as appropriate. This won’t let your videos get crowded in one place.

Based on the tasks here, you must have uploaded some videos to your channel before you can customize its layout.

For this reason, create your channel trailer and featured videos and add them to your channel in order to set up your channel layout.

And for the featured sections, YouTube provides you with three categories of sections under which you can add up to ten sections to your channel all together.

The first category is “Uploads”, which includes:

  • Popular uploads
  • Short videos
  • Live now
  • Past live streams
  • Upcoming live streams

The second category is “Playlists”, which includes:

  • Single playlist
  • Created playlists
  • Multiple playlists

Another benefit of creating sections for your channel is to use the sections to plan your video content.

As you’re adding your videos, ensure you add them to the best section as contained in your channel.

All this can help you make your YouTube channel look more advanced and professional.

Branding your channel

When you click “Branding” tab, you’ll see three items to work on and these are your:

  • Profile picture
  • Banner image
  • Video watermark

All these are to be added to your channel to depict what the channel is all about and target your audience.

  • Profile picture: Your profile picture is the image that appears where your channel shows on YouTube – it usually appears next to your videos and comments. If you want to create your profile picture, YouTube recommends that the size of your profile image should be at least 98 x 98 pixels and 4MB or less. And the image can be in PNG or GIF (without animation) format.
  • Banner image: Banner image is the wide image that appears across your channel. And for the best performance on all devices, YouTube recommends that the size of your banner image should be at least 2048 x 1152 pixels and 6MB or less.
  • Video watermark: Video watermark is the image that constantly appears at the bottom-right of the video player when your video is playing on YouTube. This can be your branded logo, signature or stamp. YouTube recommends that the size of your video watermark should be 150 x 150 pixels. And the image can be in PNG, GIF (without animation), BMP, or JPEG which is 1MB or less.

While you’re doing all this, have your audience persona in mind.

Because you’re not branding your channel for yourself, you have to focus on your audience.

So, in case you need to know more about the concept of online branding, discover how to brand your business online with this trick.

The essence of this is to make your channel more personalized and fascinating to your target audience.

Complete or update Basic info

When you click “Basic info” tab, you will see three items to work on and these include your:

  • Channel name and description
  • Language and links
  • Contact information of your channel

If you need to edit or update this information, you’re free to do so.

All you have to do is to click on the item you want to change and update all the necessary information thereof.

When you’re done customizing your entire YouTube channel, look towards the top-right of the page and click PUBLISH button to effect all the changes you’ve just made.

#4. Upload your first video

After creating your channel, make sure you upload your first video to begin engaging your audience.

Your video content has to be very resourceful to make your first viewers view your video till the end.

Many viewers might not give you a thumb up or subscribe to your channel after watching your first shot.

That doesn’t mean your video is worse.

You only need to regularly upload amazing videos to your channel and make your audience know that you’re targeting them.

But how would you do that as a beginner?

Read how to make a YouTube video like a pro to discover the trick.

Before you can shoot an amazing YouTube video, a lot of things have to be done.

Most importantly, you need to:

  1. Acquire some equipment and know how to use them to your advantage.
  2. Improve your presentation skills.
  3. Make sure your content targets the right audience.
  4. Let your audience see you’re improving.

In this post, you’ll get all the things you need to know on how to film a professional YouTube video that makes money.

#5. Optimize your video for search engines

Once you start uploading videos to your channel, it becomes very important to optimize them for search engines.

This is to make search engines understand what your video is all about, so they can fetch the video alongside the search results and increase your reach.

So, to optimize a YouTube video, below are the things you need to do:

Optimize the video title

The title of a video plays a very important role in engaging an audience.

Since the title is meant to define what is in the video, you must write it in a way that it can depict what the audience will find in the video.

In view of this, writing a title that will make the audience click and watch your video goes beyond merely filling the title space with some text.

You need to make the title compelling, concise, accurate and relevant to the context of the video.

Optimize the video description

You have a 1000-character space to describe your video while uploading it to your YouTube channel.

But by default, all what the audience can see in the description is just the first two or three lines which is around 100 characters.

So, in order to leverage your video description, let the most interesting part of it be at the beginning.

This will make the audience read and understand the description at a glance. 

Add relevant tags

The use of tags doesn’t only help the audience understand what your video is all about but also helps YouTube to understand both the video and its context.

In essence, YouTube will associate your videos with other videos that use the same tags as you do.

And this can make your videos appear among other related videos. 

Add relevant keywords

Keywords are possible search terms which searchers use when searching for something.

Search engines use the keywords to determine the relevance of a video while compiling the search results.

For that reason, you need to optimize your video by adding relevant keywords to its title and description.

When a search is made with any of the keywords on your video, the search engines use the keywords to determine the relevance of the content.

So, the more the keywords meet the search intent, the more people will discover your video on YouTube and Google.

#6. Build your audience

The moment you start uploading great videos to your channel, the next thing to do is to build your audience.

And that can be done by generating subscribers to your channel.

It’s very important to build your audience if you want to make money with YouTube.

Without this step, any discussion on how to create a YouTube channel and make money from it is incomplete.

If you have the best video and no one is watching the video, there is no way you can make money from it.

But if the audience subscribes, your money will come in double!

So, to create a YouTube channel and make money from it, someone has to watch your videos.

Assuming you monetize your YouTube channel with Google AdSense, the longer the view hours you realize with your videos, the more money you make.

There are many ways to build your audience on YouTube and here are they:

  • Engage with your audience
  • Share your videos on social media
  • React to viewers’ comments.
  • Shoot videos that answer questions which the audience asks.
  • Optimize your videos to boost your visibility on Google.
  • Do giveaway prices for subscribers.

Conclusion

This guide won’t only show you how to create a YouTube channel for a business but also how to optimize your video and boost your reach.

Take your time to study this guide and follow all the steps discussed thereof to create your YouTube channel and start uploading amazing videos on channel like a pro.

Lawal Rahman

I'm a business administrator, entrepreneur, author, online branding strategist, content marketer, digital consultant, and digital marketing skills coach. I specialize in web and app development, search engine optimization, search engine marketing and social media marketing.

This Post Has 18 Comments

  1. Sai Mithun

    Hi Lawal,

    Must Read Article before starting a YouTube channel. Expecting more articles from you be successful on YouTube.

    Rgds

    1. Lawal Rahman

      Thank you, Sia. I will try my best to keep giving you quality posts.

  2. Hey Rahaman,

    The current generation for seeing video everyone goes to youtube. Because every information is there day to day activities it will be upload. Best way to earn money. Thanks for revealing with us.

    By Arumugam Rangasamy

  3. Sara Gates

    Hi Sir!

    Pretty to saying this grateful article from your side through the blog. Exactly! YouTube is one of the best earning platforms.
    That’s why it’s performing well trendy on social media. Thanking you

    By Sara Gates

    1. Lawal Rahman

      You’re right about using YouTube to make money online. Just make your channel worthwhile. Thank you

  4. Tricia Phillip

    Hi Rahman,
    Great article about youtube, It is very useful to me. Your explanation and the flow of the content is really good to know the information clearly. Thanks for sharing this amazing and detailed post. Good job.

    1. Lawal Rahman

      Thanks for finding this post very useful in your next project.

  5. Tricia Phillip

    Hi Rahman,
    Great article about youtube, I am planning to create a youtube channel for my website promotion. It is very useful. Your explanation and the flow of the content is really good to know the information clearly. Thanks for sharing this amazing and detailed post. Good job.

  6. Mary Claire

    Hey Lawal

    Nowadays each and everyone wants video information to compare audio information. Because we can easily understand video clip information. Recently everyone earning their self by using youtube channel. Youtube channel playing a good role and currently the kingdom of social media. Thanks for sharing with us.

    Best Regards
    Mary Claire

    1. Lawal Rahman

      Thank you very much, you are very correct.

  7. Sai Mithun

    Lawal,

    It’s natural that videos would be more appealing than reading plain texts. In that way, YouTube becomes the the alternative search engine to educate and entertain online users. Sharing an article about creating a YouTube channel in this digital age, sounds good!

    1. Lawal Rahman

      That was a great insight from you as an addition. Thanks

  8. Jones

    Lawal,

    Thanks for your heads-up about YouTube marketing – definitely cross promotion is essential in this competitive digital age. Simply relying on one platform makes less sense to target a wide range of audiences.

    1. Lawal Rahman

      Yes, you’re absolutely right about your view on cross promotion, YouTube marketing and others. Thanks to you too.

  9. Mark Henry

    Rahman,

    I have recently launched one of my niche blogs and planning to create a YouTube channel for cross promotion. I haven’t much focused on video promotions so far. Fortunately, I did come across your post about it. Thanks.

    1. Lawal Rahman

      That was awesome. Thanks for the comment!

  10. Henry

    Good job Lawal Rahman. I really love your highly informational write up. Infact, this post will enable someone who has never created any Youtube channel to create one within minutes but
    I think in addition to knowing how to create a very profitable Youtube channel. It is also crucial to have tools that will make creating astonishing audio for your videos easy. One of such tool is called Speechdio, a software that helps to convert any text to human voice in in just 3 steps. I believe anyone who wants to start a youtube channel should put this into consideration without delay for easy and stress free voice over.

    1. Lawal Rahman

      Thanks for the comment.

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