how to make money on YouTube in Nigeria

How to Make Money on YouTube in Nigeria – Best Tips for 2021

You finally show interest in knowing how to make money on YouTube, that’s awesome!

In fact, YouTube monetization is one of the best possible ways to make money online.

Aside the fact that you can make money with YouTube, there are other opportunities for you if you have an active YouTube channel.

So, in this guide, I’m going to show you how to make money on YouTube in Nigeria.

I must confess, this could be the best of all side hustles for you.

Those videos you watch on YouTube are created by some enthusiasts like you.

Meanwhile, the platform has features that can make YouTube video creators make money from their videos.

If you can create and share amazing videos on YouTube and your content goes viral, that’ll really fetch you some money.

This guide on how to make money on YouTube in Nigeria isn’t particular to Nigerians alone. Where ever you are, there are no other ways to monetize your YouTube channel than what I would be discussing here.

No one has been on YouTube to cart away money without working hard for it.

So, if all you want is a place where you could make money without efforts, YouTube is never the one!

Becoming a successful YouTuber in Nigeria isn’t what you can’t do either.

All you need is to know how to monetize your YouTube channel and that’s what this guide is quite all about. And here are the major points I’d be talking about:

  • How to create a YouTube channel that makes money in Nigeria
  • How to monetize your YouTube channel in Nigeria
  • What are YouTube monetization requirements
  • How to be a successful YouTuber in Nigeria

But first of all, let’s briefly look at YouTube and see how it works for video creators in Nigeria.

What is YouTube?

YouTube which was founded in 2005 and acquired by Google in 2006 is a video sharing platform, which allows users to upload, download, watch, like, share and comment on videos.

This platform can be accessed on a desktop or laptop computer, tablet or mobile phone.

Any video you upload to YouTube can appear on YouTube website, YouTube mobile application and other websites through the video link.

This gives you the chance to boost your online presence on YouTube.

And that is a lot of opportunity for you to make money with YouTube in Nigeria.

YouTube has a slogan which says:

 Broadcast yourself. 

That is, you can use YouTube to broadcast yourself.

That doesn’t necessarily mean using YouTube to talk about your personal lifestyle but talking about things that can fetch you real money online.

So, from this angle I want to show you how YouTube works to make money?

How YouTube works to make money?

You can do a lot of things with YouTube, such as creating entertainment, marketing, educational content and so on.

If you have a profitable idea and the ability to transform the idea into a video content shareable on YouTube, with just a little more steps that I would be talking about in this guide, you can start making money from YouTube.

YouTube gives room for both amateurs and professionals to express themselves without leaving any major difference in the quality of their content.

If you’ve never shot a video before, creating YouTube videos isn’t what you need the whole day to learn how to do. Shoot a quality video, do a little post-production editing and upload your video to YouTube, that’s all.

I have previously written a step by step guide on how to make a YouTube video.

Read that guide and learn how to shoot a quality video that will fetch you money on YouTube.

In between the process of creating your YouTube channel, there are applicable monetization strategies to help you make money with your video content on YouTube.

Meanwhile, your YouTube channel is what you’re going to use to organize your videos and be discovered on YouTube and Google as a whole.

So, when people watch your YouTube videos and YouTube displays Google AdSense on your videos, YouTube will give you a part of the revenues generated from the advertisements.

That is just the least of how you can make money on YouTube in Nigeria or anywhere you’re reading this guide from.

There are more other ways to monetize your YouTube channels.

With this guide on how to make money on YouTube in Nigeria, I’m going to show you all you need to know to kickstart YouTube videos as a business.

You can make a lot of money from offering sponsorship services to major brands on your channel.

This includes doing product or service reviews and getting substantial leads for the sponsors via your channel.

For many people, this is no more a hobby but a real business.

There are people who make a livelihood from actively uploading amazing videos on YouTube. And I hope their success stories would show you how to be a successful YouTuber in Nigeria.

How to make money on YouTube in Nigeria

Most people think they can’t make money on YouTube without having a website?

That’s a big lie!

The point is, while YouTube is on one side, blogging is on the other. Although, you can generate more traffic to your blog from YouTube.

This implies that starting a blog and YouTube (vlogging) side by side can give you double strength.

With both platforms, you’re going to be making a lot of money online.

This is not all about the comparison between blogging and vlogging. But at least, you need to know that having a website or blog is never one of the YouTube monetization requirements.

So, if you don’t have a blog, your hopes to make money on YouTube is never going to be dashed.

With a fabulous channel and high-quality video, here comes a new YouTube star in Nigeria.

That’s what you’re going to be after reading this guide.

I can assure you of that.

The moment you realize a minimum of 4000 overall views and 1000 subscribers on your channel within the last 12 months, a lot of great things will begin to happen.

So, depending on your goal, there are many ways to monetize your YouTube channel in Nigeria.

And these include the following strategies:

Monetize with Google AdSense

You can monetize your YouTube channel in Nigeria by virtue of linking Google AdSense to your YouTube channel.

Linking your channel to Google AdSense network enables Google to display target Ads on your videos.

And while someone is watching the video, you earn from the revenue which advertisers pay to Google for displaying their ads on your videos.

This monetization strategy can be enabled right within your YouTube channel if you meet Google AdSense eligibility requirements.

Meanwhile, the requirements to make money using Google AdSense on YouTube in Nigeria include:

  1. Comply with YouTube monetization policies
  2. Live in a country where there is YouTube Partner Program. There is no cause for alarm as Nigeria is supported.
  3. Have over 4000 hours public views in the last 11 months.
  4. Your subscribers must be up to 1000.
  5. Have and link a Google AdSense account to YouTube. 

It can be deduced from the requirements listed above that what Google is paying for isn’t the number of people that see your videos but the period they spend watching the videos.

This is for Google to ensure that viewers actually see the ads on your videos before leaving.

So, if you would like to make money on YouTube with Google AdSense in Nigeria, take the following steps to get started.

Steps to monetize YouTube with Google AdSense

Because of the requirements for YouTube monetization, it’s important to discuss how to meet up with the requirements as part of the steps.

Most authors only focus on how to link a Google AdSense account to YouTube, forgetting that that is the last thing to do.

Monetizing with AdSense on YouTube isn’t possible without a YouTube channel. For this reason, the best steps to monetize YouTube with Google AdSense include:

Create a YouTube channel

Before you can make money on YouTube through any means, you need a YouTube channel, which would be used to organize your videos.

You’ll also be carrying out all necessary activities – uploading and monetizing your videos from the comfort of your channel.

Without an active YouTube channel, there is no way you can have an online presence on YouTube.

Meanwhile, creating a YouTube channel is so simple that no sign up is required.

All you have to do is to go to YouTube website or YouTube mobile application and sign in with your Google account.

And after signing in, you’ll be required to create, customize and brand your channel.

If you want to know how to do all this, read how to create a YouTube channel that makes money.

That post covers all the professional steps to create a channel that can make money on YouTube.

Many things have changed in YouTube lately, so with that guide, you’re going to be exposed to the latest strategies for creating a YouTube channel that works.

Upload as many videos as possible

After creating your channel, the next thing is to start uploading good videos to it.

So, you need to know how to shoot breathtaking videos, so you can generate more than 4000 watch hours and 1000 subscribers before a period of 12 months that’s required. 

Everything depends on what video you upload and how you shoot the video.

For that reason, a good video must be up to something, because nobody wants to watch a video and gain nothing at the end of it.

Your video must be well planned, so it can have value to help viewers solve one problem or the other in their precious life.

Viewers’ concern isn’t about the internet data that would be consumed but the time they’re going to spend watching your video, which can’t be wasted if you want them to keep watching your shows.

All this depends on your video niche, your area of focus and its deliverability.

For this reason, you need to read how to make a high-quality YouTube video. That post will show you what equipment or tools you need to make a good YouTube video.

Verify your YouTube channel

Verifying your YouTube channel is very important.

Doing this can help you to unlock more great features to increase your exposure on YouTube and boost your watch hours and subscription list.

By default, you can’t upload videos longer than 15 minutes to YouTube. But after verifying your YouTube channel, you would be allowed to increase your video length.

You can’t customize your video thumbnails as well without verifying your channel. 

Choose any of the account verification options provided for you and use whatever code YouTube sends to you to verify your channel.

Link your Google AdSense account to YouTube

Linking your Google AdSense account to your channel is another important step to monetize your YouTube channel.

Once you have realized the watch time and subscribers within the stipulated time, the next thing to do is to enable AdSense on your videos and begin making money from Google.

For that purpose, you have to take these steps:

Go to YouTube and sign in with your Google account (Gmail).

Look towards the top right of the page and click the user icon or avatar. When the menu drops down, find and click “YouTube Studio”.

Look towards the left menu of the studio dashboard, select “Channel” > Status and features.

Then Click “Enable” in the Monetization section.

Follow the on-screen steps to complete the process and make sure you accept YouTube Terms and Conditions.

After enabling Monetization, connect your YouTube to an existing AdSense account (if you already have one). Otherwise, see how to sign up for Google AdSense account.

When you’re done, YouTube will prompt you to wait for 30 days, after which you’ll get their response.

Although, the normal waiting period is 30 days. But in some rare cases, it might take multiple months for some people before getting the response.

If your application was rejected, then something must be wrong with your channel videos, or one of them violates YouTube policy.

However, YouTube will only give you a general reason for the rejection, and not specify which particular video(s) has the fault.

But you can always reapply after 30 days of their response.

If your application is however successful, then all I’ll say is congratulations!

At this juncture, you should note that you can’t withdraw your earnings until it reaches $100 Google AdSense withdrawal threshold.

YouTube can earn you millions of dollars if you are very serious with it. In fact, there are people who made their fortune from YouTube, and  still continue to earn more everyday.

Monetize with sponsorship services

Another interesting way to make money on YouTube in Nigeria is through branded content endorsements. Branded content are YouTube videos you create in the name of other brands to promote their interest on your channel.

The moment your YouTube channel becomes popular, sure it’s if you have crossed the minimum requirements, you’ll begin receiving messages from brands to sponsor your content.

But if no deals are coming yet and you’re sure of your strength, no hopes lost.

Most YouTubers pitch to companies for offers and you can do the same. This is possible with influencer marketing platforms like Upfluence, AspireIQ, Famebit and so on.

Search for brands that are willing to offer branded content endorsements to YouTube content creators and sign a good deal with them.

You have to be careful in your dealings with other brands, anyways.

You don’t want to promote businesses that claim to be gold but in reality they’re stones. This can dent your own brand and reputation.

Monetize with affiliate products

Affiliate marketing is another profitable YouTube monetization strategy to make money on YouTube in Nigeria.

Without wasting time on what affiliate marketing is, the following simple demonstration would suffice.

I know you might have watched some kinds of videos on YouTube before, most especially those in DIY or Tech niche, where the presenter is showing you how to do something with a particular tool or product, and at the end of the video asking you to check out the product by clicking a link in the video description.

That is purely affiliate marketing.

The presenter has practically demonstrated to you how the product works. And for you to get the product, you would need to click the link which will refer you to the site of the company selling the product.

From any purchase you make, the presenter has a commission.

Most links you click on blogs are affiliate links and the case isn’t different in vlogging.

But because YouTube marketing has a greater impact on consumer behavior, your YouTube videos can be the best way to make money from affiliate marketing.

There are so many affiliate programs out there you can join.

At the local level, there is Jumia, Konga and the likes. While at the international level, Amazon Associates, eBay Partner Network and Target Affiliate still rock.

All you have to do is to register on any of the best affiliate programs of your choice and begin placing your affiliate links on your video description.

And the more leads you generate for the affiliate companies through those links, the more money you make.

Monetize selling your own products or services


4 thoughts on “How to Make Money on YouTube in Nigeria – Best Tips for 2021”

    1. Yes, that is highly needed. We’ll work on that and make sure you get the best information on how to optimize your YouTube videos so they get massive views. Thank you.

  1. Hi Lawal, awesome explanation buddy, all the points explained here are universal and will work absolutely fine for any part of the world.

    Thanks for sharing this simple yet effective guide for beginners.

    Ps: I also gave it a share on Twitter 😉

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