Do you want to know how to start a blog in Nigeria and make money like Linda Ikeji?
I guess you won’t say no if you know how much the Nigerian pioneer blogger makes from her blog monthly.
Either way, this post would teach you how to start blogging in Nigeria!
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Talking about blogging in Nigeria, Linda Ikeji is one of the first set of people to own a blog and make money online.
She started Linda Ikeji’s Blog in 2006 when there were no much tools to enhance blogging and no much people to consume blogs because of inadequate access to the internet service in the country.
That period also described the moment people saw bloggers as quack journalists.
Coupled with other challenges faced by the earliest bloggers, such as the competition with national dailies, lack of funds and technical knowledge, Linda remained passionate to see the great transformation in blogging sphere when it became a tool for digital marketing.
As luck would have it, Linda Ikeji is now one of the most successful bloggers in Nigeria.
For this reason, this post would be incomplete without mentioning her.
According to NaijaAuto:
Blogging isn’t rocket science.
So, there is nothing special in learning how to start a blog in Nigeria.
In fact, all the steps required to start a blog and make money from your blog successfully are very simple.
All you have to do is to pay attention to this post. It’s an ultimate guide for beginners on how to start a blog in Nigeria. I’ll walk you through the whole process step by step.
So, some of the things we would be discussing are:
- What is a blog?
- How to start a blog and make money in Nigeria?
- How much does it cost to start a blog in Nigeria?
- How to register and host a blog in Nigeria?
- Is blogging lucrative in Nigeria?
- How to become a successful blogger in Nigeria?
- Where can you learn blogging in Nigeria?
You should be able to start a profitable career in digital marketing or become an influencer for big businesses after taking this course.
Meanwhile, whatever business you want to do, blogging is a surefire way to succeed in this digital age.
If it’s been an issue for you to share your affiliate links effectively and generate massive leads and conversions, learning how to start a blog will solve the problem for you permanently.
TABLE OF CONTENT
- 1 So, what is a blog?
- 2 How a blog works
- 3 Benefits of a blog
- 4 How to start a blog in Nigeria
- 4.1 Step 1. Create a strategic business plan
- 4.2 Step 2. Register your domain name
- 4.3 Step 3. Host your domain
- 4.4 Step 4. Install WordPress on your domain
- 4.5 Step 5. Install a WordPress theme
- 4.6 Step 6. Install essential plugins
- 4.7 Step 7. Create a blog post
- 4.8 Step 8. Create a blog page
- 5 Conclusion
So, what is a blog?
A blog is a digital informational content created, shared and frequently updated on the internet with the use of a content management service (CMS) such as WordPress, Joomla and Drupal to answer a search query.
Most of the questions people ask on Google, Bing, YouTube and so on are answered on different blogs.
If a blog is about product reviews, it must promptly address different products and common related customer issues.
For a blog that reviews tech products to remain relevant to the audience, it has to focus on latest products.
So, for a blog to be top-notch, it must not only follow what trends, but also review and share updates on what’s been published earlier.
Having this in mind, you should be able to create a scintillating blog.
Meanwhile, a blog can serve as a resource centre for solving customer relationship problems – sharing information that can help you sell your products or services.
Such content is written in diary-style text entries, which can be updated periodically – weekly, daily or hourly and remain fresh and evergreen.
The entries can contain post title links, feature images, excerpts, related tags, author’s names and dates of publication.
When a visitor clicks on the title link or feature image, it leads to the main article or post page where he can read the full post in one piece.
Starting a blog, however, is creating an online presence for your business, so that you can create and share relevant content with your customers online.
With a little or no effort from you, search engines will spread the content.
How a blog works
Before learning how to start a blog in Nigeria, you first need to understand how a blog works.
In the recent time, a lot of things have changed in the blogging community. As Google rolls out new ranking algorithms almost every now and then, the competition is very high.
As a result of this, your content might not appear on Google or other search engines without optimizing your blog for SEO.
So, to compete with your blog lies in your capacity to make your content human and search engine-friendly – unique, fresh, relevant, and authoritative.
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As a result of this, your blog will become a pervasive force to make you realize a milestone of marketing success.
Benefits of a blog
There are many benefits you can gain from your blog if you know how to set it up.
Meanwhile, a well-functioning blog can be used to facilitate a good number of business goals, which include the following:
a.) Effective customer service
Some of the major concerns of every business is to know how to engage customers.
Your blog can help you lead in attending to the pressing needs of your audience.
It can equally help you get your products or services to the right customers without any difficulty. This makes it necessary to know how to start a blog in Nigeria.
If you have a business blog, you’ll be able to solve all your major sales and marketing concerns online.
In fact, your blog will serve as a tool to effectively engage your prospective customers and skyrocket your sales in real time.
b.) Efficient marketing
As digital technology promises, blogging in Nigeria can serve as a marketing and relationship tool for your businesses to make your products and services reach your potential customers.
The fact is, when you have a blog, you are like a company that has a one-stop-shop at the core of the world trade centre.
That is, from the convenience of your room, your blog can send your business to the global market.
Your blog can serve as an online storefront where you can showcase and promote your business – products or services.
The strategy can be used to attract customers and sell your products without the cost of running an inventory or a warehouse.
d.) Gateway for media attention
Another benefit of knowing how to start a blog in Nigeria is to leverage the web and attract media attention.
This can open opportunities for you in a global setting.
Consequently, other people and industries can discover your skill, talent or ideas and be prompted to hire or partner with you.
e.) Convenient business
At any given time, your blog gives you the chances to target different markets, locations and customers, depending on your choice or nature of business.
These are some of the blessings that your brick-and-mortar store can’t realize. In this guide, you’ll learn how to grab the benefits starting a blog.
How to start a blog in Nigeria
If you want to learn how to start a blog in Nigeria and have the benefits mentioned above, try take the following steps.
Step 1. Create a strategic business plan
Just like every other business, you need a plan that contains a blueprint which your blog should follow to effectively execute your objectives on the web.
You can’t jump the foundation and have a structure…
You need to travel to the future of your blog based on your strength, weakness, opportunities and threats (SWOT) and put down a plan that can make you succeed in reality.
So, in addition to what is in the image, ensure your plan covers the following:
- First thing foremost is to know what kind of blog you need? There are different categories of blog, depending on your business niche. You need to decide on this before choosing a domain name and buying a premium WordPress theme to ensure your domain name and theme go in line with your type of business.
- Know your competitors. This is not just knowing their names or brands but their strategies, tools and channels. Know who are their customers and how do they engage them?
- Know what value to introduce to the industry. This can be achieved by studying the existing products, services and information your competitors offer and think of how to serve the customers better.
- Choose your mentors in your industry and follow them on social media to learn what trends.
- Know all the blogging resources you need. This includes what theme, plugins, products and services you need to get started. Know where to get them, how much each will cost and compare prices and value to make a good deal.
- Brainstorm before picking a choice. Do a simple research and have the insights into all available options and pick the items suitable for your business needs.
- Make a list of all the items you decide to use. Once you know the resources you need, have them highlighted in the order you need them. This can help you avoid an oversight.
- Start purchasing blogging tools and resources one after the other. Go to the official website of the makers of each of the resources and buy.
Step 2. Register your domain name
A domain name is the address you want your blog to bear on the internet. This can be a word, phrase or name of a person or a place without adding a space or special character.
Apply for for a cheap domain name registration in Nigeria by Web4Africa.
From an expert’s point of view, there are important things you need to know before embarking on domain registration in Nigeria.
And this includes:
Know Your Niche: It is strategic to know your niche at this very early stage.
This will give you the idea of what type of domain name to use. You can use a term related to your niche like a blog called startablog.in or usebusinesstips.com.
The two examples contain a focus keyword for each of the websites.
The first is related to digital marketing strategy while the other concerns startups. Thus, if your niche is health and wellness related, find a way of naming your domain around the niche or keyword.
b.) Keep your domain name simple
Having a consideration for your audience at this level is very important as your domain name can have positive or negative impact on user experience.
People that want to visit your blog doesn’t need to suffer before they can pronounce or spell your domain name.
So, keep it simple, short and sticky.
Once you know your audience, find a term that is relevant to them. This will serve as your brand.
By mere looking at your domain name, your target audience should be able to have a clue of what your blog is all about.
For example, when you hear Google, what comes to your mind is a magnifying lens.
That is why Google as a site means a search engine.
Avoid using special characters like punctuation marks and symbols.
c.) Use country TLD
Use DOT.com or your country TLD extension for your domain. TLD in Nigeria is .NG, in India is .IN and so on.
Country TLD helps a lot in goe-targeting your audience.
d.) Register all domain variations
Register all the variations of your domain name such as yourdomain.net, yourdomain.us and yourdomain.org, yourdomain.com and redirect them to your primary domain.
This will prevent spammers from taking advantage of your domain variations to divert your hard-earned audience.
RECOMMENDED: See How to Register Your Domain Name in Nigeria (BONUS).
Step 3. Host your domain
There are many available hosting companies on the internet. They all promise the best service but only a few fulfill that promise.
If you don’t want a terrible company to host your blog, I recommend Web4Africa.
Read how to host your website in Nigeria to find out about other top hosting providers you can use to host your blog or website in Nigeria.
Web4Africa offers the cheapest hosting services you can rely on.
If you have registered your domain with the company, it would be better to host your domain with them as well.
This will help you a lot.
Since your host is the seat of your blog on the internet, you have to ensure you choose a reliable hosting company.
Otherwise, your blog will go down if your host goes down. And that means, your blog won’t always be accessible for visitors.
As a result of this, you might lose your audience to your competitors.
Step 4. Install WordPress on your domain
WordPress is the powerhouse of your blog. It’s responsible for housing all your blog content such as theme, plugins, media, and so on.
It’s referred to as content management system (CMS), which serves as the pathway for you to add or remove your blog content. It can also function as the mechanism through which your audience can retrieve your blog content.
Before you can install WordPress on your domain, you first need to visit the official website of WordPress and download WordPress.
Click the button to download the file on your computer.
Methods of WordPress installation
To install WordPress on your domain, any of these two methods will do:
For the purpose of learning how to start a blog in Nigeria the right way, I recommend the first method.
If you want to learn more about the two methods, you have the liberty to click on each of them.
Why WordPress manual installation?
There is a WordPress file you need to tweak in order to protect your blog. The file is called wp-config.php.
You can find it in the WordPress folder which you downloaded on your computer.
Before you can manually install WordPress on your domain, it’s advisable to alter the wp-config.php file and add security salt to it. This will help you reduce the vulnerability of your database.
Because this isn’t possible with the automatic installation, most experts believe WordPress manual installation is safer.
This approach, however, can help you secure your WordPress files and make it harder for hackers to break in.
Step 5. Install a WordPress theme
A WordPress theme can help you structure and organize all your blog content. This can give you the chance to brand or customize your blog to fit a desirable look, size or color without coding.
There are both free and paid WordPress themes.
But experts believe paid themes will give you a professional experience.
Your decision here depends on your choice…
Free themes can be installed from your WordPress dashboard by following these steps:
Login to your WordPress dashboard and click on Appearance > Themes > Add New.
On the next page, click on Upload Theme button if you have a theme you have downloaded on your computer or scroll down to choose a theme among what is on WordPress.
Hover on any theme you like, click on Install > Activate.
Meanwhile, if your objective remains learning how to create a blog in Nigeria, then I will recommend using a premium theme for your blog.
Premium themes are potentially great for a business blog.
They come with a lot of cool functions, options and features to start blogging and succeed.
Step 6. Install essential plugins
If there is a certain way you want your blog to work and you don’t have the coding skills required, you can find a plugin that will do the work for you.
Plugins are essential part of your blog.
They are designed to harness the performance and functionality of your WordPress blog and improve its user experience.
Each plugin works differently or as an alternative to the other. Some of them function as a speed booster and so on.
These days, most themes come with essential plugins.
If you check your theme but can’t find the plugin you need, just go to your WordPress dashboard to install it.
On the left of your WordPress dashboard, click on Plugins > Add New. Scroll down a bit and enter the name of the plugin you need in the search form.
After a few seconds, there will be a search result containing the plugin you have searched for. Click on the plugin to Install and Activate.
Examples of essential plugins
The following are the essential plugins which your WordPress blog must have to have a great user experience:
- Anti-Spam: This is used for preventing spam comments on your blog.
- RankMath: This is used for optimizing your blog content on search engines.
- WP Rocket: This can be used to improve your blog speed.
- Social Snap: This can be used for social shares.
- Imagify: This can be used to optimize images on your blog.
- Contact Form: This is can be used for obtaining feedback from visitors.
- Elementor: This can be used to build your blog pages.
To avoid the use of plugins from slowing down your blog, ensure you don’t use more than what you need.
Step 7. Create a blog post
A blog post is the frequent content you add on your blog to inform your audience about a certain subject related to your niche.
To create a blog post, go to your WordPress page, click on Posts. On the new interface, click on Add New.
You will see a post editor interface where you can give your post a title and write a few paragraphs discussing your subject matter.
Step 8. Create a blog page
A blog page can serve as the feature of your blog, which can be used to showcase your service portfolio.
Examples are your Home Page, About Page, Contact Page, Terms and Conditions Page and so on and so forth.
To create a page, go to your WordPress dashboard, click on Pages. On the new interface, click on Add New.
An editor interface will come up. Enter a short title for the page. Below the title box, you can type a few paragraphs to describe the page.
To learn more about how to customize your theme, you can find details on How to create a WordPress website.
Blogging is the totality of digital marketing. It is the the only marketing platform where all digital marketing strategies can be implemented all at once.
When you have a blog, you can integrate the following digital marketing strategies into your business with ease:
- Social media marketing;
- Search engine marketing;
- SEO marketing;
- CRM and AI;
- Email marketing; and so on.
With such huge integrations, blogging is a very powerful and important tool for marketing any kind of business in the Nigeria digital economy.
But unfortunately, it’s the most underused digital marketing platform.
If you’ve been closely following our discussion, I believe this guide will teach you how to start a blog in Nigeria and make money.
This post addresses all the smart techniques you need to create a business blog and become a successful blogger.
Whatever little knowledge you tap from this guide can ultimately help you get any work-from-home job and earn a lot of money online.
Master the piece to grow your online business.
Your competitors already have their business blog and getting the attention of the customers online.
Once you have your own blog too, you can use it to market and promote your business and skyrocket your ROI.
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