Do you want to know how to start a blog in Nigeria like Linda Ikeji, Omoyele Sowore, Uche Eze Pedro and others top Nigerian successful bloggers in 2021?
I guess you won’t say NO!
After reading this guide, you’ll be amazed to discover how much bloggers earn in Nigeria.
So, if you want to know how to become a successful blogger in Nigeria, this is the right guide for you!
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The point is blogging isn’t rocket science.
But yet, to start a blog and make money from it could be a fantasy to so many people if they lack the right knowledge.
If you really want to learn how to start a blogging business, the gist is here.
I’m not just going to show you steps to create a blog but also walk you through the strategic approach to create a blog that makes money.
The reason is that not all blogs can make money.
And if you don’t have adequate knowledge, there’s no way an ordinary guide on steps to create a blog can make you make money from your blog.
So, that makes this guide different from the others.
Everything you need to know about how to start a blog in Nigeria are discussed in this guide.
As we dive into the subject, I want you to pay attention to the following key points:
- What is a blog?
- How to setup a WordPress blog that makes money?
- How much does it cost to start a blog in Nigeria?
- How to register and host a blog in Nigeria?
- How to become a successful blogger in Nigeria?
- Linda Ikeji’s blog as a case study
- Where can you learn blogging in Nigeria?
After taking this course, you should be able to start a profitable career in digital marketing in Nigeria.
Whatever online business you want to do, blogging doesn’t only give you an online presence but also helps you generate leads from other platforms across the internet.
TABLE OF CONTENT
- 1 So, what is a blog?
- 2 How a blog works
- 3 Benefits of a blog
- 4 Linda Ikeji’s blog as a case study
- 5 How to start a blog in Nigeria in 8 steps
- 5.1 Step 1. Create a strategic business plan
- 5.2 Step 2. Register your domain name
- 5.3 Step 3. Host your domain
- 5.4 Step 4. Install WordPress on your domain
- 5.5 Step 5. Install a WordPress theme
- 5.6 Step 6. Install essential plugins
- 5.7 Step 7. Create a blog post
- 5.8 Step 8. Create a blog page
- 6 Conclusion
So, what is a blog?
A blog is a digital informational content created, shared and frequently updated on the internet with the use of a content management service (CMS) such as WordPress, Joomla and Drupal to answer a search query.
Most of the questions people ask on Google, Bing, YouTube and so on are answered on different blogs.
If a blog is about product reviews, it must promptly address different products and common related customer issues.
For a blog that reviews tech products to remain relevant to the audience, it has to focus on latest products relevant to the niche.
There are different types of blog and examples are:
- Music blog – This is the type of blog where the owner creates music content mostly in MP3 format. Example of a music blog in Nigeria is Naijaloaded.
- News blog – This kind of blog is used for sharing news content and examples include LindaIkeji’s Blog, SaharaReporters etc.
- Fashion blog – Fashion blogs deal in fashion trends and celebrity styles.
- Business blog – This type of blog is broad as it focuses on business strategies, finance, marketing and customer services.
- Health blog – If you need some health and wellness tips, the best place to find them is health blogs.
- Yoga blog – Yoga blog is all about Yoga, tips and best practices to make the audience mentally and physically fit.
- Lifestyle blog – This type of blog covers lifestyles.
- Tech blog – Tech blogs are used for sharing tips on gadgets and programming frameworks. Most people learn from tech blogs how to do a certain thing in ICT.
You can start any type of blog, depending on your niche. In fact, all blogs are created the same way and that is what this guide is all about.
So don’t feel intimidated.
What is important is knowing how to find a profitable blog niche for yourself.
Your blog niche, however, can be determined by so many factors which include your interest, goal, skill, target audience, and competition.
How a blog works
Before learning how to start a blog and make money in Nigeria, you first need to understand how a blog works.
So, for a blog to be top-notch, it’s not only going to follow what trends, but also from time to time review and reshare updates on what’s been published earlier.
Having this in mind, you should be able to create a scintillating business blog.
Meanwhile, a blog can serve as a resource centre for solving customer relationship problems – sharing information that can help customers find your products or services interesting.
Such content is written in diary-style text entries, which can be updated periodically – weekly, daily or hourly and remain fresh and evergreen.
The entries contain post title links, feature images, excerpts, related tags, author’s names and dates of publication.
When a visitor clicks on the title link or feature image of a blog, he will land on the main article or post page where he can read the full post in one piece.
Blogging in Nigeria, however, is creating an online presence for your business, so you can create and share relevant content with your customers online.
With a little or no effort from you, search engines will spread the content and you’ll begin generating leads to your business and make sales online.
In the recent time, a lot of things have changed in the blogging community.
As Google rolls out new ranking algorithms almost every now and then, the competition is very high.
As a result of this, your content might not appear on Google or other search engines without optimizing your blog for SEO.
So, to compete with your blog lies in your effort to make your content human and search engine-friendly – unique, fresh, relevant, and authoritative.
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As a result of this, your blog will become a pervasive force to make you realize a milestone of marketing success online.
Benefits of a blog
There are so many benefits you can gain from your blog if you know how to set it up.
Meanwhile, a well-functioning blog can be used to facilitate a good number of business goals, which include the following:
Effective customer service
Some of the major concerns of every business is to know how to engage customers. And this makes it necessary to know how to start a blog in Nigeria.
Your blog can help you lead in attending to the pressing needs of your audience.
It can equally help you to make your products or services reach the right customers without any difficulty.
If you have a business blog, you’ll be able to solve all your major sales and marketing concerns online.
In fact, your blog will serve as a tool to effectively engage your prospective customers and skyrocket your sales in real time.
As digital technology promises, blogging in Nigeria can serve as a marketing and relationship tool for your businesses to make your products and services reach your potential customers.
The fact is, when you have a blog, you are like a one-stop shop at the core of the world trade centre.
That is, from the convenience of your room, your blog can send your business to the global market.
Your blog can serve as an online storefront where you can showcase and promote your business – products or services.
The strategy can be used to attract customers and sell your products without the cost of running an inventory or a warehouse.
Gateway for media attention
Another benefit of knowing how to start a blog in Nigeria is to leverage the web and attract media attention.
This can open opportunities for you in a global setting.
Consequently, other people and industries can discover your skill, talent or ideas and be prompted to hire or partner with you.
At any given time, your blog gives you the chances to target different markets, locations and customers, depending on your choice or nature of business.
The more you realize these benefits, the more money you are going to make from your blog.
Linda Ikeji’s blog as a case study
Talking about blogging in Nigeria, Linda Ikeji is one of the first set of people to own a blog and make money blogging.
She started Linda Ikeji’s Blog in 2006 when there were not many tools to enhance blogging and not many people to consume blogs because of inadequate access to the internet service in the country.
That period also described the moment people saw blogging as quack journalism.
Coupled with other challenges faced by the earliest bloggers, such as the competition with national dailies, lack of funds and technical knowledge, Linda remained passionate with her until blogging became a digital marketing tool in Nigeria.
With such a great transformation in the blogging sphere all over the world, it’s a smart move for you to learn how to become a blogger in Nigeria.
As luck would have it, Linda Ikeji is now one of the most successful bloggers in Nigeria.
For this reason, this guide on how to start a blog and make money in Nigeria is incomplete without mentioning Linda Ijeki and her success story.
According to NaijaAuto:
Some people still don’t believe one can make that much fortune from a mere blog.
That isn’t true.
In other countries where people recognize blogging as a real business, bloggers make a lot more than what the Nigerian top bloggers are making.
Meanwhile, unaffordability of internet service, unstable electricity and lack of zeal to learn are being identified as the major factors responsible for the failure of many Nigerian bloggers.
So, if any blogger you know is yet to make money from his blog, that doesn’t mean others don’t make money.
How to start a blog in Nigeria in 8 steps
If you want to learn how to create or setup a blog in Nigeria, you’ll have to learn and master the following steps.
These include a strategic business approach to start a blogging business.
Step 1. Create a strategic business plan
The first step to consider if you want to setup a blog is creating a strategic business plan for your blog.
Just like every other business, you need a plan that contains the direction which your business blog should follow, so it can effectively execute your objectives on the web.
You can’t jump the foundation and have a good structure when you’re starting a blog business.
You need to travel to the future of your blog based on your strength, weakness, opportunities and threats (SWOT) and put down a plan that can make you become a successful blogger.
Based on the image above, your strategic business plan to start a blogging business must comprise the following elements:
- Vision – What direction is your brand heading to?
- Mission – What products or service do you offer
- Goal – What do you need to do to actualize your vision?
- Activity – What activities needed to maintain your goals?
- Measure – How do you measure your success to be sure you’re on track?
- Adjust – Are your result keeping you on track to reach your vision as envisaged?
In addition to these six elements, you also need to ensure your plan covers the following:
- First thing foremost is to know what kind of blog you need? There are different categories of blog, depending on your business niche. You need to decide on this before choosing a domain name and buying a premium WordPress theme to ensure your domain name and theme go in line with your type of business.
- Know your competitors. This is not just knowing their names or brands but their strategies, tools and channels. Know who are their customers and how do they engage them?
- Know what value to introduce to the industry. This can be achieved by studying the existing products, services and information your competitors offer and think of how to serve the customers better.
- Choose your mentors in your industry and follow them on social media to learn what trends.
- Know all the blogging resources you need. This includes what theme, plugins, products and services you need to get started. Know where to get them, how much each will cost and compare prices and value to make a good deal.
- Brainstorm before picking a choice. Do simple research and have the insights into all available options and pick the items suitable for your business needs.
- Make a list of all the items you decide to use. Once you know the resources you need, have them highlighted in the order you need them. This can help you avoid an oversight.
- Start purchasing blogging tools and resources one after the other. Go to the official website of the makers of each of the resources and buy.
Step 2. Register your domain name
A domain name is the address you want your blog to bear on the internet. So, that serves as the second step to take if you want to start a blog in Nigeria.
Your domain name can be a word – a name of a person, place or phrase without adding a space or special character between two or more words.
Examples domain names are:
Apply for for a cheap domain name registration in Nigeria by Web4Africa.
From an expert’s point of view, there are important things you need to know before embarking on domain registration in Nigeria.
And this includes:
If you want to setup a blog and succeed, it’s strategic to first know your niche before registering your domain name.
This will give you an idea of what type of domain name to use.
You can use a term related to your niche like a blog called startablog.in or usebusinesstips.com.
The two examples contain a focus keyword for each of the websites.
The first is related to digital marketing strategy while the other concerns startups.
Thus, if your niche is health and wellness related, find a way of naming your domain around the niche or keyword.
That strategy can help you blog rank on search engines.
Keep your domain name simple
Having a consideration for your audience at this level is very important as your domain name can have positive or negative impact on user experience.
People that want to visit your blog don’t need to suffer before they can pronounce or spell your domain name.
So, keep it simple, short and sticky.
Once you know your audience, find a term that is relevant to them because your domain name will serve as your brand on the web.
By merely looking at your domain name, your target audience should be able to have a clue of what your blog is all about.
For example, when you hear Google, what comes to your mind is a magnifying lens.
That is why Google as a site means a search engine.
Avoid using special characters like punctuation marks and symbols in your domain name.
Use country TLD
Use DOT.com or your country top level domain (TLD) extension for registering your domain name.
For example, TLD extension, in Nigeria is .NG, in India is .IN and so on.
Country TLD helps a lot in geo-targeting your audience.
Register all domain variations
Register all the variations of your domain name such as yourdomain.net, yourdomain.us and yourdomain.org, yourdomain.com and redirect them to your primary domain.
This strategy is optional but very safe.
If you have the means to maintain all your domain variations, I’ll advise you register at least the .COM, .NG and .COM.NG of your domain name.
This will prevent spammers from taking advantage of your domain variations and divert your hard-earned audience.
RECOMMENDED: Read How to Register Your Domain Name in Nigeria (BONUS).
In that bonus post, you’ll find cheap domain registrars to register your domain name with in Nigeria.
Step 3. Host your domain
The third step to look at if you want to know how to start a blog and make money in Nigeria is hosting your domain, web or blog on a server.
There are many available hosting companies, promise the best hosting services. But unfortunately, only a few fulfills that promise.
So, if you don’t want a terrible hosting company to host your blog, I recommend Web4Africa.
If you have registered your domain earlier with Web4Africa, it would be better to host your domain with them as well.
Web4Africa offers the cheapest hosting services you can rely on.
Read how to host your website in Nigeria to find out about other top hosting providers you can use to host your blog in Nigeria.
This will help you a lot.
Since your host is the seat of your blog on the internet, you have to ensure you choose a reliable hosting company.
Otherwise, your blog will go down if your host goes down.
And if your blog isn’t accessible to the audience, you might lose your customers to your competitors.
Step 4. Install WordPress on your domain
WordPress is the powerhouse of your blog. It’s responsible for housing all your blog content such as theme, plugins, media, and so on.
It’s referred to as a content management system (CMS), which serves as the pathway for you to add or remove your blog content.
It can also function as the mechanism through which your audience can retrieve your blog content.
Methods of WordPress installation
There are two methods of installing WordPress on your domain and any of these two will do:
For the purpose of learning how to start a blog that makes money, I recommend the first method.
Before you can install WordPress on your domain manually, you need to visit the official website of WordPress and download WordPress.
On getting to WordPress website, click the button as seen in the image age above and download the latest WordPress software to your computer.
If you want to learn more about the two methods, you have the liberty to click on each of the methods listed above.
Why WordPress manual installation?
For security reason, it’s advisable to use WordPress manual installation because it allows you to tweak a file in the WordPress software before or after installing it to you website.
Before you can manually install WordPress on your domain, you need to alter a file in the WordPress software called wp-config-sample.php to reduce the vulnerability of your blog.
Because this alteration isn’t possible with the automatic installation, most experts believe WordPress manual installation is safer.
This method, however, can help you secure your WordPress files and make it harder for hackers to break into your database.
Step 5. Install a WordPress theme
A WordPress theme can help you structure and organize all your blog content.
This can give you the chance to brand or customize your blog to fit a desirable look, size or color without coding.
There are both free and paid WordPress themes.
But experts believe paid themes will give you a professional experience.
Your decision here depends on your choice…
Free themes can be installed from your WordPress dashboard by following these steps:
Login to your WordPress dashboard and click on Appearance > Themes > Add New.
On the next page, click on Upload Theme button if you have a theme you have downloaded on your computer or scroll down to choose a theme among what is on WordPress.
Hover on any theme you like, click on Install > Activate.
Meanwhile, if your objective remains learning how to start a blogging business in Nigeria, then I’ll recommend using a premium theme for your blog.
These are the best top 10 premium WordPress themes for you.
All themes reviewed in that post are highly responsive and these are potentially great for starting a blogging business of any type.
Those themes come with a lot of cool functions, options and features to become a successful blogger in Nigeria.
Step 6. Install essential plugins
If there is a certain way you want your blog to work and you don’t have the coding skills required, you can find a plugin that will do the work for you.
Plugins are essential parts of your blog.
They’re designed to harness the performance and functionality of your WordPress blog and improve its user experience.
Each plugin works differently or as an alternative to the other. Some of them function as a speed booster and so on.
These days, most themes come with essential plugins.
If you check your theme but can’t find the plugin you need, just go to your WordPress dashboard to install it.
On the left of your WordPress dashboard, click on Plugins > Add New.
Scroll down a bit and enter the name of the plugin you need in the search form.
After a few seconds, there will be a search result containing the plugin you have searched for.
Click on the plugin to Install and Activate the plugin.
Examples of essential plugins
The following are the essential plugins which your WordPress blog must have to have a great user experience:
- Anti-Spam: This is used for preventing spam comments on your blog.
- RankMath: This is used for optimizing your blog content on search engines.
- WP Rocket: This can be used to improve your blog speed.
- Social Snap: This can be used for social shares.
- Imagify: This can be used to optimize images on your blog.
- Contact Form: This can be used for obtaining feedback from visitors.
- Elementor: This can be used to build your blog pages.
To avoid the use of plugins from slowing down your blog, ensure you don’t use more than what you need.
Step 7. Create a blog post
A blog post is the frequent content you add on your blog to inform your audience about a certain subject related to your niche.
To create a blog post, go to your WordPress page, click on Posts.
On the new interface, click on Add New.
You will see a post editor interface where you can give your post a title and write a few paragraphs discussing your subject matter.
Step 8. Create a blog page
A blog page can serve as the feature of your blog, which can be used to showcase your service portfolio.
Examples are your Homepage, About Page, Contact Page, Terms and Conditions Page and so on and so forth.
To create a page, go to your WordPress dashboard, click Pages.
On the new interface, click on Add New.
An editor interface will come up.
Enter a short title for the page.
And below the title box, you can type a few paragraphs to describe the page.
To learn more about how to customize your theme, find details on How to create a WordPress website.
I believe you must have learnt one or two things from this guide.
This is an ultimate guide on how to start a blog in Nigeria and become successful.
The fact is having a blog doesn’t mean you’ll automatically make money from your blog.
There are steps you need to take to create a business blog and these include leveraging your blog as a digital marketing tool.
But unfortunately, blogging is one of the most underused digital marketing tools.
If you have a blog, there are chances other businesses will approach you for sponsorship or advertising.
If you need a further assistance on how to create a blog in Nigeria, leave a comment or contact us using the Whatsapp chat button on your screen.