Blogging has undergone a huge revolution and a large number of people have become vloggers in the last few years.
To become a blogger is not difficult.
As a brand, you can expand your business and consumer base with your blog. But that is not possible without knowing how to use video in blog posts.
Since the proliferation of smartphones, video is consumed by a lot of people.
Consequently, video was predicted to generate more than 82% of web traffic by the fall of 2020.
A good quality video has an SEO effect if you know how to use it to boost your rankings. That is why most SEOs consider video as a major factor for boosting visibility on search engines like Google.
So, if you want to increase your blog engagement, then you have to make video a big part of your content strategy.
Your audiences don’t have to go to YouTube or any other video platforms before they can watch your video.
You can embed your video on your blog posts and they are good to go.
That way, your video will supplement your blog content and increase engagement.
According to ReelSEO people stay 2.6x longer on pages with video than they do on pages that are only full of text.
This means if you are yet to start using video in your blog posts, you are far behind.
A lot of your peers are already using video in their content marketing strategy, so you also have to follow the trend and strengthen your connection with your audience.
To find out how to use video in blog posts to increase engagement, here is the right guide for you.
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How to use video in blog posts
If you really care to strengthen your connection with your audiences, it is important you adopt video in your blogging strategy.
After choosing the video you want to use, here are a few steps to take and start using video in your blog posts.
They definitely going to increase your blog engagement.
Split the text
Have you ever seen a blog that uses only text?
At the end, chances are that you just skim through the page, say “No, thanks”, and leave.
Using video in your website is the best way to split the text.
We are living in the era of digital marketing.
So, the audience wants to get the information they need immediately when they land on your website. And using video on the page makes it faster to pass the information.
You will not believe that, the audience will scroll to the video and watch without even bothering about the text.
So, the first 10 seconds the audience lands on your page determines the viewership of the blog.
Since the first 10 seconds are crucial, you could experience a high bounce rate if you are not using video on your blog posts.
You need to take advantage of that moment when the visitor decides whether to continue reading your post or opt out for some other content.
As a video creator, make sure you use quality video and text in a balanced way on your blog to gain the attention of the readers.
The right combination of video and text will make your blog posts inviting.
Create unique video content
When you are using video in a blog post, instruct your video editor to create unique video content. It is one of the best ways to increase engagement in your blog post.
The most popular form of video content is:
- Adding an ‘ About Us’ video
- Tutorials or ‘How-To’ Videos
- Video summaries
- Client reviews
The main reason for using unique video content is higher engagement with the target audience.
It will result in expanding the reach of your business.
Original video content tells a story, and is more likely to get readers connected with your blog or business.
This means that the chances of getting your reader’s “likes” and “comments” or making them begin sharing your posts with their friends on social media is also high.
Keep the video short
If as a video editor, you are looking for ways to increase engagement through a video in your blog posts, make sure that you keep your video duration to a maximum of 2 minutes only.
Are you thinking that this is too short to explain the content of your blog post?
No need to worry.
The beauty of video blogging is that it allows you to explain a concept or product visually in a much shorter span of time.
So, if it took you half a page to communicate the same message with text, you can do the same in less than a minute with video.
Host your video with YouTube
There are mainly two ways of hosting video content.
One is publishing the video content on the website, and another is hosting it on video sharing platforms like YouTube, Vimeo, Instagram, Facebook and so on.
If you asked me which platform is better for video blogging, I would recommend uploading your video on YouTube.
YouTube is one of the most popular platforms to increase the engagement of video content.
YouTube is known for offering a wide range of SEO and analytics tools for tracking engagement.
There are other blogging platforms also available like WordPress, where you can use YouTube videos embedded into the blog post.
However, you will need to create a channel on YouTube before using the platform to share your video. The link or url of the video on YouTube is what you will embed on your website to display the video.
Embedding YouTube video links on your website or blog posts helps in boosting the rankings and reach of your business at the same time.
If you follow the steps to upload a video on YouTube correctly, it can bring millions of new customers to your business.
Re-purpose existing video
For those who already have an existing YouTube video channel or a content hub, it is a must to keep the channel updated.
You should work on new ways to repurpose the already uploaded video content to drive engagement of your blog posts.
One of the most important things you need to keep in mind when repurposing video content on a blog post is to make sure the video aligns with the blog post.
Use online video tools
There are many useful video tools for creating videos. Find the best video tool to use for planning your video marketing strategy and succeed.
You can use InVideo which tops the list.
Spend some time exploring the tool and familiarize yourself with its features before using it to improve your video blogging experience.
Use screen-casting techniques
Screen-casting is also a process to narrate a video recording on a computer screen.
The video editor can use only audio, or sometimes the face to make the video realistic.
Using such techniques while adding video to the blog post also works well.
Whatever your video strategy may be, the most important fact to keep in mind is that you must have a clear goal.
If your main goal for adding video to your blog posts is sprucing up the website, make sure that your video clearly states the vision and story of your business.
Your objective may also be to increase your YouTube presence.
Just experiment how it works by creating individual videos and post them every week.
By doing so, knowing how to use video in blog posts can help you create a strong and positive impact on your target audience.
If you are not sure whether you are adopting the right approach, research your competitors.
This will help in formulating the best video strategy for your blog posts and achieve your objectives.
You can equally ask your team to also share their inputs.
Watch YouTube channels of other vloggers and understand the strategies adopted to promote their businesses using video marketing techniques.
To become a good video marketer, it is a must to understand the preferences of the consumer with respect to blog posts.
You need to understand their style and predict what they will like in the future, only then will you be successful at boosting the reach of your blog.
If you are still in doubt, you can opt for online video tutorials; they are a great way to learn techniques up-close.
We hope you are ready to use video content in your blog post to drive user engagement!