what are the top digital marketing tools

Top Digital Marketing Tools For Your Small Business In 2021

A lot has been said on how to start a profitable online business in Nigeria or any other part of the world. You have also read many blog posts on how to reach customers using digital marketing strategies.

So, if you ever wonder how to make your business roll out in a BIG SUCCESS, here is the list of top digital marketing tools to use in 2020.

Meanwhile, digital marketing is the use of technologies such as the internet, computer and mobile devices, social media, artificial intelligence (AI), search engines, and other related channels to target customers.

Hence, you need some tools to facilitate your marketing strategies online.

So, the question is how do you know which tools to use, since you can’t do digital marketing manually?

Or better put, what are the top digital marketing tools to use for your small business in 2020?

Because there are countless numbers of tools out there, to know the best ones might require some research.

And for you to start searching the web for what online marketing tools to use for your small business might be a bit tasking.

For that reason, I have come with a full pack of the most scintillating top digital marketing tools you need.

Top digital marketing tools for small business

There are different tools for each aspect of digital marketing. So, in this guide, you will get the best marketing tools for the following key digital marketing strategies in 2020:

  1. Website analytics
  2. Email marketing
  3. Social media marketing
  4. Search engine optimization
  5. Website testing
  6. Display retargeting
  7. Image editing
  8. Traffic
  9. Indexing
  10. Plagiarism detecting

The following tools will simply give you the effectiveness you desire to grow your online business in 2020.

Website analytics tools

Digital marketing tools for web analytics include Google analytics, Kissmetrics, Woopra, Adobe Analytics.

Google Analytics

Obviously, Google Analytics is one of the most popular (if not the most popular) analytics tools which every digital marketer must get hold of to analyse his market and make predictions against the next move.

The Google Analytics platform provides useful information about your users, their location and nationality.

It can also help you as a digital marketer to know which of your marketing channels generate the most leads, conversions, sales or downloads.

With that, you will know what to optimize and target the most profitable market (audience).

Google Analytics is a free tool, so you don’t need to pay Google for the product. You will be able to use it as far as you have a Google account.


Kissmetrics is another website analytics tool that can help you increase conversions across your entire site.

This online platform helps you understand who your visitors are by tracking them and monitoring their entire conversion journey.

With such knowledge, you will be able to design your conversion process to generate more sales and revenue.

Kissmetrics is however a handy tool for every digital marketer who must understand what their competitors are doing to satisfy their customers.


Woopra is a special site analytics tool designed for e-commerce sites.

With Woopra in your tools kit, you will be able to know through the reports, the points your visitors dropped off and which traffic sources are yielding better results.

So, if you must know why visitors abandon what they have put in the cart, and at what point they do this, using the Woopra platform is suggestive.

Woopra has Core and Pro pricing packages.

The Core package is free while the Pro costs approximately $1000 per month. Definitely, you will enjoy better services on the Pro version.

You could check it out through the link above.

Adobe Analytics

For companies who want to make data driven decisions, based on deep reports from a trusted site analytics, the Adobe Analytics tool is a good direction to turn.

This analytics tool arms digital marketers with a 360-degree customer analysis and predictive intelligence that helps digital marketers observe and respond to customers’ (visitors’) actions in real time.

The Adobe Analytics feature the following insights:

  1. Ad hoc analysis which enables you to customize data and extrapolate results;
  2. Flow analysis which helps you understand the actions of your visitors better; and
  3. Advanced segmentation which helps you understand the key characteristics of the segments that are driving your company’s key performance indicators.

Email Marketing Tools

Some of the best digital marketing tools for email marketing are Mailchimp, Emma and Getresponse, ConstantContact, Aweber, Infusionsoft etc.


Mailchimp is one of the biggest players in the email marketing industry.

According to ExpendedRamblings, 15 billion emails are sent through Mailchimp by its users every month.

The email marketing platform keeps on growing and many people sign up on a daily basis.

Mailchimp has a wonderful user interface which makes it very easy to use. What is also included in this visually impressive platform is the sliding price tag accompanying the size of your email list.

For small companies who do not have large email lists or digital marketers who are just entering the industry of email marketing, the free Mailchimp package can be a perfect point to begin.


Well, this is the name Emmanuel, but a short form of saying – Email Marketing. Emma is however one of the top tools every digital marketer must have in his toolkit.

Emma is a great email marketing platform that has in addition to a hands-on customer care, powerful features that will help your business grow.

Emma platform is fitted with all the tools and features you need to get started with your email campaigns, to help you get your business to the top of the list.


Yet another email marketing tool which a digital marketer can have is the Getresponse email platform.

This platform understands and stresses the growing need for automation in email responses.

By analyzing certain trends and behaviors of your emails, Getresponse can predict responses. This makes the entire process smarter and better, as it relieves stress and increases productivity.

Social media management tools

Social media, today, plays one of the most vital roles in digital marketing.

Due to the concentration of its users, it creates a significant amount of opportunities for marketers on the internet.

In view of this, you need tools like WYNG, Sprout Social, Nanigans, and so on, to use social media for marketing.

The tools work in a way you can create and share content across different social media platforms and engage people simultaneously.


With the WYNG platform, you can get your social media marketing tasks achieved.

By engaging your audience via this tool, you will be able to collect the necessary data needed to project for the greater goals.

WYNG formerly known as Offerpop, however, is an engagement marketing platform which is focused on building engagements through user-generated-content, hashtags, quizzes, competitions etc.

With the help of the in-built analytics in this tool, you can monitor how your campaigns perform in real time.

Sprout Social

Sprout Social is a social media management and engagement platform that functions as a brand advocate for many businesses on the internet. This is one of the top digital marketing tools to grow your small business online.

With this tool, you will be able to establish your small business on the social platforms as a transparent, trustworthy and user-friendly brand.

Of course, with the ever changing environment, social media has become a powerful tool in influencing the decisions and perception of customers.

You can start out with the free trial of Sprout Social or go ahead and purchase the paid package which starts from $99 per month.


Nanigans is a multichannel advertising software which enables digital marketers to advertise on different social media platforms at a time.

Nonetheless, Nanigans focuses more on Facebook with lesser strength in Twitter and Instagram.

It has the Facebook Exchange for retargeting and several other tools that make sure the right audience are targeted.

The Nanigans software also provides insights and analytics of its campaigns, so that you can track your progress and failures and know how you can adjust.


MobileMonkey is a chatbot platform which is great for boosting your productivity while using social media or SMS messaging to chat with customers.

You don’t have to be holding your phone all the time, anticipating customers to initiate a chat so you don’t miss a sale. With this chatbot, you can automate your interactions with your customers.

Search engine optimization (SEO) tools

SEO is another digital marketing strategy to grow your small business online. The strategy won’t be exciting without some great tools like SEMRush, Moz, Ahref, Yoast, RankMath, Seobility etc.


SEMRush is one of the top digital marketing tools you can use to carry out effective SEO marketing and increase your organic traffic and rankings on search engines like Google, Bing, Yahoo and Yandex.

With this tool, you can get insights into your competitor’s strategies in link building and advertising. You can also track both your competitors’ paid and organic searches.

SEMRush will help you in building backlinks and getting the most competitive and profitable keywords.

SEMRush has three pricing plans designed to cater for the needs of customers under different categories and business targets.

These plans include the:

  • Pro – $99.95 per month
  • Guru – $199.95 per month
  • Business – $399.95 per month

You can access the following across the above listed plans:

  • Site Audit
  • On Page SEO Checker
  • Social Media Poster
  • PPC Keyword tool
  • Organic search
  • Social Media Tracker


Moz is one of the tools that can help you boost your website visibility on search engines. Moz promises a smarter handling of SEO marketing issues and it offers two packages:

  1. Moz Pro and
  2. Moz Local.

The Moz Pro will give you help in keyword research, link building, site audits and page optimization insights.

On the other hand, the Moz Local will help your business improve on its SEO listing.

You can start with the free month offer of the Moz Pro or with the Moz Local and then for a better performance on search engines.


Yoast is a popular WordPress plugin used for search engine optimization. Yoast is a free tool but the premium package of Yoast offers more packages to work with.

With Yoast, you can add extra SEO data to your blog posts.

These data help you to rank better on search engines and therefore generate an organic audience.

Website testing tools

Website testing tools provide you with a proper understanding of what your audience and website visitors experience on your site. This will make you know where and how to direct your optimization actions.

The tools include Hotjar, visual web optimizer (VWO), and Oracle Maxymiser etc.


Hotjar is one of the website testing digital marketing tools that can help you understand the behavior of your website visitors, providing you with interesting metrics obtained from the scroll maps, heat maps, click maps of your visitors.

Hotjar can help you work better with the insights and data you obtain from web analytics like Google Analytics.

The pricing plan of Hotjar services depends on the number of audiences you want to track their record on your website.

This means, you can choose your plan based on the average number of visitors you get per month.

Visual website optimizer (VWO)

The user experience delivered by your landing pages or websites goes a long way to determine your possibility of getting positive leads or sales.

However, you must keep that under notice for your websites by using VWO.

The tool helps you to easily discover insights and test ideas to help you improve engagement on your business site.

With the Visual Website Optimizer, you can play with different elements like images and headlines on your web pages, in order to generate multiple versions of your visitors to land.

The pricing of VWO differs across different packages offered by the company.

The VWO Testing costs $199 per month while the VWO Insight costs $169 per month. You can visit the website for further updates.

Oracle Maxymiser

The Oracle Maxymiser tool helps you make decisions based on data, allowing you to rather take actions by guessing.

This is one of the most powerful tools to lay your hands on as a digital marketer in 2020.

This software makes it easy to carry out both simple A/B and complex multivariate tests, through its self-serve interface, robust insight and advanced personalization tools and recommendations.

Oracle Maxymiser has the following capabilities:

  • Analytics and insights
  • Commerce marketing
  • Email marketing
  • Email campaign testing
  • Mobile Marketing
  • Programme orchestration

Display retargeting tools

When you are surfing the internet, there are possibilities that you will see the same ads on different pages of different sites you visit – the ads are kind of following us around.

They do so from sites we have shopped before or maybe had indicated interest but did not complete the purchasing action.

The retargeting tool can help you keep your eyes on your potential customers or any audience that showed interest in your product at a time ago by keeping them in view, to ensure they are sent back to your website to complete their transactions.

Display retargeting tools include Adroll, Retargetter etc.


Adroll is a popular retargeting tool with which you can use to achieve the action described above. It boasts of about 37, 000 advertisers on her platform.

The platform also allows access to over 500 ads exchanges.

There are incredible success stories of Adroll users, which you may join if you choose to use the tool.


Retargeter is a multidimensional platform that uses site retargeting, search retargeting, CRM retargeting, contextual and audience targeting to deliver the most deliberate services to their customers.

Currently, the platform records about 40,671 clicks on retargeting ads and 7000 conversions.

From the above records, you can see that not all customers convert their first impression. But with a tool like Retargeter, the customer may convert having viewed the ads many times.

Image editing tools

The use of images such as featured images and infographics has become very popular in digital marketing.

The practice is believed to capture audience attention and reduce the bounce rate of your campaigns.

To get the best of your images, however, you need the best image tools like Canva, Fotor and FotoScape etc.


Canva is a very nice image tool for creating interesting and attention-grabbing graphics for your marketing campaigns. It can be used by anyone without any professional skill.

This tool comes in three versions:

  1. Canva Free
  2. Canva Pro – $9.95 per month
  3. Canva Enterprise – $30 per month

You can use Canva to design images for any kind of social media marketing campaign or CTA buttons and infographics for your next blog post.

Besides, Canva comes with numerous templates, clip art, and fonts to make your image or graphic blend with your brand.


With the GNU Image Manipulation Program (GIMP), you can make a professional image for free. GIMP is the best choice of many digital marketers, because it’s the best free image editing tool on the web.


Fotor is another free image editor you can use as a digital marketer in Nigeria. The tool is perfect for fine-tuning your marketing images before use.


With the knowledge of these top digital marketing tools, you can now get your business to the top of your competition. The list has the best answer for you on what are the top digital marketing tools for small business in 2020.

If you have further questions or perhaps, suggestions, don’t hesitate to share them in the comment box.

As a matter of fact, you can go ahead to spread the love – by sharing the list of digital marketing tools we have discussed in this guide with your team.

Remember, the sky can’t be adorned by one star. It looks better when many stars sparkle in brightness.

5 thoughts on “Top Digital Marketing Tools For Your Small Business In 2021”

  1. Many platforms give any help with intent matching. Plus, the majority of content marketing apps are just a lot of unhelpful features. Would like to to hear your opinion of INK in a another review here. Cool functionality like the fact that it lets you draft offline never break my concentration, it’s made me so much more productive. INK for All also helps with SEO.

  2. Adroll and Retargeter, that’s new to me, didn’t know about them. Thanks for such a well researched and knowledge imparting article.

    1. Lawal Rahman

      Yeah, you will enjoy both the new two tools in your digital marketing career. Thank you for your comment!

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