Are you aware of what would happen to your web traffic and sales conversion if visitors suddenly bounce out of your website but don’t know what to do?
Whether your answer is YES or NO, relax!
This guide will show you the most effective ways to reduce your website’s bounce rate.
Read my viral post on how to become a world-class blogger.
Before you can fix a high bounce rate, you first need to know what is a good bounce rate? This can help you get the signal immediately your bounce rate increases.
You don’t have to be like other bloggers who don’t care whether their bounce rate is low or high.
Meanwhile, a high bounce rate is one of the reasons why your blog or website is not getting as much sales and traffic as it needs.
Whatever the case may be, this post will show you 8 ways to reduce your website’s bounce rate and increase both your traffic and sales online.
First let’s look closely at what bounce rate is.
TABLE OF CONTENT
- 1 What is bounce rate?
- 2 What is a high bounce rate
- 3 What causes a high bounce rate?
- 4 How to check your website’s bounce rate?
- 5 What is bounce rate optimization
- 6 Ways to reduce your website’s bounce rate
- 7 Conclusion
What is bounce rate?
There are many definitions for a bounce rate as authors have different opinions about the subject.
According to Google, bounce rate is a single page session. In another context, Henry Obilor sees a bounce rate as:
Based on the two definitions, bounce rate is the percentage metrics of audience that visits and bounces out of a website without any engagement whatsoever.
In 10 Reasons Your Website Can Have a High Bounce Rate, Amelia Willson, describes a bounce rate as the percentage of visitors that leave your website and bounce back to your referrals such as search engines as a result of not getting what they’re looking for on your site.
This is not too serious as the term “High” is relatively used.
In some cases, what is “high” to you may not be “high” to other marketers depending on your industries.
No wonder blogs tend to have bounce rates of 70-90%, content sites have about 40-60%, and service sites have only 10-30% according to Clicktale.
Another finding by RocketFuel study shows that most websites, irrespective of the industry would have bounce rates between 26% to 70%.
What is a high bounce rate
A high bounce rate is the rate at which 70% of your website visitors quit surfing your site without engaging with your content.
A high bounce rate indicates either visitors don’t find your content relevant or experience some difficulties in accessing your website.
Ironically, when that happens, it means visitors just land on your website and BOOM, they are off!
Meanwhile, the following SEO issues can trigger a high bounce rate of your website:
- If your website takes forever to load;
- If your website is not well structured;
- If there are conflicts between keywords and content of your website; and
- If your website is not optimized for mobile visitors.
This implies that a high bounce rate is a symptom of bad SEO. And if you want to fix the problem permanently, you must fix those bad SEO.
What causes a high bounce rate?
It will be unfair to just give solutions to your high bounce rate, without you knowing what is causing visitors to land on your website and flee without leaving traces.
Here are some of the possible reasons for your website to have a high bounce rate.
Slow website speed
A slow loading site is likely to get a high bounce out.
It is not just a mere talk but reality as no one would stay on a page that takes forever to load.
What visitors would think is,
“Why wasting my time on this website when there’re other websites talking about the same subject matter I’m looking for?”
Consequently, they bounce out…!
If your content does not offer what I’m looking for… my dwell time on your website will be quite low.
It is as simple as that…
This is one of the reasons why many content websites are having a high bounce rate. Most times, simple grammatical errors can be the reason.
Grammatical errors such as wrong use of commas, wrong spellings and bad phrases can make readers suffer from a serious headache if they don’t bounce out immediately.
If your website design looks terrible, visitors would have bad experience and bounce back to where they’re coming from.
So, having your tabs, buttons and elements overlapped, links and CSS codes broken can be responsible for poor website outlook. And in this situation, you would hardly find an audience that would read your content.
How to check your website’s bounce rate?
Bounce rate is a percentage metric, remember? And you need an analytics tool to check it.
Google offers a tool called Google Analytics which can be used to check your website’s bounce rate.
Google Analytic is free, so you can sign up for it with your Gmail account.
It has a wide range of functions to help you succeed as a digital marketer. And these include:
- Traffic channel for checking how you acquire traffic – the source, medium and referrals;
- Active users to know how your active users trends over time;
- User retention for checking how you’re able to retain users due to your website’s bounce rate;
- Users by time of the day. This will give you metrics on the time visitors land on your site;
- Other functions of Google Analytics include knowing the regions where your visitors come from, the kind of device they use to access your website and what pages on your website do they visit?
This is to help you monitor how your website performs its marketing functions and know what to fix if there is a bad signal from any of the metrics.
Learn more on how to link your WordPress website to Google Analytics. Once you have your account set up, play around the dashboards to familiarize yourself with the tool.
What is bounce rate optimization
Bounce rate optimization is a way of reducing your website’s bounce rate. And when you do this, you optimize your website’s traffic and conversion rate and boost your ROI.
What can bounce rate optimization help you to achieve with your website?
- To improve user experience;
- To increase user engagement rate;
- To make users stay longer on your site; and
- And reduce the chances of your visitors leaving your website for your competitors;
Ways to reduce your website’s bounce rate
In the video below, the presenter exclaims “Bounce rate is evil!”
Check it out.
If you want to optimize your website’s bounce rate, the following strategies are the most effective ways to achieve those great results as mentioned above.
Let’s do it!
Improve website speed
When it comes to reducing bounce rate, first thing first is to check how fast your site takes to come up.
In fact, this is the very first thing that determines whether a user will quit or not.
If your site takes a few seconds to load, it is okay but if it takes 5 secs or some minutes, your site needs to be optimized for a faster load-time.
The question is how do you improve your website speed?
First thing to do is to test your site performance using any of the following page speed tools:
- Pingdom Speed Test;
- Google PageSpeed Insights;
- Varvy Pagespeed Optimization; and
- KeyCDN Website Speed Test.
After testing your website speed, then you can follow whatever recommendations you get from the tool you use to improve your website performance.
If according to the result, the speed is bad, consider the following efforts one after the other.
- Optimize images
- Implement a CDN
- Lazy load visuals
- Opt for a good hosting company
- Make use of cache plugins i.e. WProcket, WP fastest cache.
Improve site layout structure
Site responsiveness is another factor that determines your bounce out.
So, check if your website layout is responsive on desktop, how about mobile?
If your sites content does not appear appealing on your visitors’ desktop computers, they will quit and look for answers elsewhere…
Same applies to mobile users.
If your site is not responsive… then here is what you can do!
- Go online and hire a freelance web designer who can help you rebuild or customize your website. And make sure you read Pros and Cons of Hiring a Freelancer before giving out the project to anyone to avoid being scammed.
- Buy a new WordPress responsive theme suitable for your type of business.
Users came in to read content, they finished… What is next?
To quit surfing is not right!
Definitely what is expected of them is to find another related topic and learn more on the subject-matter. But that won’t happen unless you package some goodies – offering another interesting and related topic in the current page.
How would you do that?
Psst… Interlinking! (silently)
Did you just say interlinking? You are so damn right.
Interlinking is a way of showcasing more articles in one piece of writing.
Fortunately, it is one of the best ways to reduce your website’s bounce rate if it is high.
If you interlink different posts, there is a 70% chance that your readers are going click through to learn more about the topic you are discussing.
Interlinking done properly can boost traffic, increase conversion rate and lower bounce rate.
Make use of pop ups
I hate pop ups very very much.. I really do.
And do you know why?
When bloggers misuse this tool, they make pop ups look useless.
But wait… How about if I tell you something good can come out of using a pop up?
Using pop up wisely can help lower high bounce out of a website.
Think about this:
I run an online store and a user visits to buy a product. But unfortunately, the visitor feels reluctant to buy the product… And he thinks of quitting surfing round my site.
Definitely, I will get a high bounce, right?
What do you think would happen if I bring up a pop that talks about discount for a similar product?
I can say for sure I have grabbed his attention and given him a reason to surf my site once more.
And that bounce rate is saved!
If I mentioned visuals… What comes to your mind first?
Visuals are things that are pleasant to our eyes.
When it comes to blogging, visuals are images, videos, infographics.
Visuals help spark our interest why reading…
I can’t sit and read a whole book that has no visuals (images)… Heck, it look so boring.
Getting high bounce?
Try adding more rich visuals to your blog posts and watch if I’m wrong.
Increase font size
Is your font size bold enough?
Would you strain your eyes to read through a blog?
Never… My eyes are extremely delicate.
That is how other readers feel when your content is too hard to read.
If your regular not-clear font size is 12, try to increase it to about 15px.
Increasing your font size for better readability can be your hero to reducing the high bounce of your WordPress website.
Customize 404 pages
You searched for a topic on a blog and you got a negative response with label 404?
404 is a terminology. It is a page that covers up for a lost page or content on a site.
Now, how can 404 pages help reduce high bounce rate?
Personalized 404 pages can be a big boost. And I will show you how!
404 pages with a search button, a home link button and a few other posts can help retain your visitors when they are lost on your site.
If someone searches through your site and it results to 404 pages, the searcher is likely going to exit right away. But with a simple search function on those pages can do the trick.
It gives him a chance to search a different term…
With that strategy, you keep the user focused once again.
Make use of table of contents
I’m usually scared of reading a long posts.
Giving me a long notes with series of test, you’re just wasting my time.
I’ll dump it… Lol!
But if you give me a book with a long write-up but has a well formatted table of contents, that is a lot better.
Table of contents helps speak loud of your writings – it gives a user an idea of what he should be expecting before reading.
Having a table of contents in your site helps bring targeted readers to read your content..
It makes every reader have a reason to read your long cooked-up stories, because they always know what to expect.
Table of contents advertises your content to genuine readers who are going to read your content. With that, you’re kicking high bounce rate ass out of your site.
I really hope you enjoyed my talk, the eight most effective ways to reduce your website’s bounce rate?
From the foregoing, bounce rate isn’t rocket science.
It can pop out of the blues and die out like a ghost. So, following this piece, I assure you no high bounce rate ever again on your lovely website.
Note: This presentation was written by Henry Obilor and optimized by Lawal Rahman A.
Henry is the owner of WhyteTips. He’s a blogger, author and content curator – a fusion between search and results. His writings made lot of folks nick ‘The Young Entrepreneur’.