catalog feature on whatsapp business app

How To Use Catalog Feature On WhatsApp Business App In 2021

Did you know that you can now use WhatsApp for ecommerce???

WhatsApp has just added some eCommerce functionalities to WhatsApp Business application and turned the app into a complete storefront for buying and selling.

With the new catalog feature on WhatsApp Business app, you can display your products and services and generate payments without the need of a website…!

Hence, reaching your potential customers is now a click away.

  • What is WhatsApp product catalog?
  • How can you use WhatsApp for business?
  • What are the latest features of WhatsApp Business app?
  • Is WhatsApp shopping catalog free to use?
  • How to use the new catalog feature on WhatsApp Business application to promote and sell your products?

Features of WhatsApp Business app?

Previously, WhatsApp Business application only had four features used for:

  1. Opening a business profile;
  2. Sending quick replies;
  3. Labeling your chats; and
  4. Sending automated messages to customers.

In the bid to make the app help business owners better at influencing consumer purchase decisions, most users were using third-party apps such as QuickSell Whatsapp Digital Cataloguing and Sales to achieve their goals.

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The sad news was many businesses couldn’t afford what the third-party apps would charge to get the most of their apps.

But that is over now.

Whatsapp has taken care of its deficiency by adding the catalog feature on its business app.

Benefits of WhatsApp product catalog

Now that the catalog feature has been added to the WhatsApp, why paying third-party apps for showcasing your products?

You need to take advantage of this free-to use app.

The latest Catalog feature on Whatsapp Business app has a lot of benefits. And this includes displaying and sharing products and services and processing payments via the app.

With the five features now,

WhatsApp can serve as a responsive mobile storefront for businesses that want to reach their customers via their android or iPhone mobile phones with an improved customer experience.

Most of the customers’ recurring questions that make you keep punching your smartphone every now and then is over. As the new feature will take care of your customers’ queries, you can now minimize time spent on WhatsApp.

Recommended: WhatsApp Messages to Market Your Business

The new feature can be used to share important information about your business and help customers buy your products or services without necessarily engaging you one on one.

As seen on Tech Crunch, the whatsapp’s latest catalog feature can make your business remain live. While your phone is off, mostly when you’re sleeping or out of data, customers can still buy and make payments behind you.

The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions. With the new upgrade, you can now display your products and receive payments directly without any third-party app. The upgrade includes catalogs cart, and checkout functions.Sarah Perez

How to use catalog feature on Whatsapp business app?

catalog feature on whatsapp business app

It’s very important to know how to leverage the new feature as intended.

But first of all, there’re few things you need to do.

  1. Go to Google play store on your android phone and download the latest version of Whatsapp business app or update your current app version.
  2. Open Whatsapp Business app and punch the three dots at the top right of the screen.
  3. On the small popup interface, tap on Settings and go to Business Settings.
  4. Click on Business Settings and you will see the new Catalog option. Click on this option.
  5. You will land on Catalog page, where you will need to add information about your products or services.
  6. Upload photos of your products or services, add product name and price.
  7. To add more specific information about the features of your products or services which you think the customers might be interested in, click on More Fields.
  8. Add product description, website link and generate product code if required. This can help you share pictures, descriptions and prices of your products and services with customers in real-time.
  9. To share the Catalog, go back to Chat and then tap on the Attachment. You will see the Catalog option you have just created.
  10. Tap on the Catalog option and share the products with your customers.

When the customer receives the message, she will be able to look through your catalog and make purchase if need be.

Do’s and don’ts of using WhatsApp product catalogs

At present, there’s no restriction on the numbers of time you can share your product catalog with customers. But this doesn’t mean you should lose your sense of organization and professionalism.

The following guidelines can help you organize yourself and get the most of your WhatsApp storefront.

  1. Don’t kill your customers with incessant campaigns – Sending incessant promotional messages can lead to abuse. And when that happens, you will become a nuisance. It’s better you send your campaigns at long intervals most especially on requests or when the recipients are less busy.
  2. Be professional – You have to be professional to enjoy this feature. Otherwise, your customers will ignore your campaigns. When you’re writing your product descriptions, ensure you’re consistent with all the elements you want to share. Don’t display shoes and write about wristwatches. This can happen while copying from a template. Be careful, if the information you share about your products is not clear, customers might ignore you or think you’re a scammer. Ensure you share correct information, well spelt and grammatically error-free descriptions.
  3. Use clean and neat pictures – Before you share the products you have in stock, take a cool and attractive picture of them. Let the products be well displayed and have good backgrounds to catch the attention of the customers. Focus more on the most important features of the product.
  4. Never use the catalog to send irrelevant items – If your customers already know you sell herbal products, be consistent with that. Anytime you decide to change your business, let your customers be aware of the diversification or change in line before sending them strange campaigns.
  5. Avoid any practice that might get you blocked – If a customer accuses you for spamming him and the report gets to WhatsApp, you might get blocked and lose your access to the product catalog completely.


Initially, the catalog feature on Whatsapp business app was only available in specific countries. Business owners in India, Brazil, Germany, Indonesia, Mexico, the UK and US were the first to experience this great e-commerce functionality.

If the feature is not yet added to your own WhatsApp Business app version, just be in the look out for the update. It’s possible your country is till on the queue. The latest feature will roll out in a few days to come.

2 thoughts on “How To Use Catalog Feature On WhatsApp Business App In 2021”

  1. The article on watsapp catalogue feature is a very good guide that can improve sales for any online business . I find it very helpful and am sure this will increase my ROI

    1. You are very correct!
      This product catalog can really help small business owners get their businesses to the next level.

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